This book gives you just enough information to start turning culture into a tangible business tool:
Think culture is too fuzzy a concept?
We give you a workable one-sentence definition in Chapter 2.
Think “values” are too touchy-feely to work in the business world?
In Chapters 3–5, we show you what they look like in tangible ways at successful companies.
Think change is too hard?
In Chapters 6–8, we break culture change down into bite-sized chunks. If you can change a process, you can change culture.