We are Jamie Notter and Maddie Grant. We are writers, consultants, and speakers. We are partners in business and in life. We focus on a deeper understanding of workplace cultures-and the power of the human beings operating within them. We are passionate about the evolution of work in the digital age.


Though we met a few years earlier, our story really starts in 2011 with our first book: Humanize: How People-Centric Organizations Succeed, which remains the true core of our work to this day.


Humanize was about how the digital revolution was changing not just how we market to our customers, but how we manage and lead our organizations.  It combined Jamie's experience in management consulting, organizational development, conflict resolution, and generational differences, with Maddie's expertise as a social and digital consultant and her interest in online community building.  

In this book we explored how social media was shining a light on organizations, and forcing them to consider how to become more authentic, more trustworthy, more decentralized, more experimental.  But these "human elements" were not actually about social media at all - they were about a traditional system of management that was no longer equipped to handle the new digital reality.

From this realization, we started to map out some of the ways we would end up describing the shift from mechanical systems to human ecosystems.


This exploration quickly led to our next book, published in March 2015.  In this one, we wanted to take some of these same ideas but apply them to a new challenge for the organizations we were talking to:  what to do about the pesky Millennials entering the workforce and wanting to change the rules of the game.

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In this book, we strove to change the conversation about Millennials away from a "discourse of complaining" towards a more positive understanding of the forces that shaped them and their impact on the workplace. We researched organizations with amazing cultures, what we called "the positive deviants", and connected these case studies with the needs and desires of Millennials as they started to take on management positions.   We ended up with four key capacities: Digital, Clear, Fluid and Fast - the key areas bringing organizations into the future. Not because Millennials are right about everything, but because their strength in numbers are going to shape the workplace in ways that everyone needs to be ready for.


A year after the book came out, we partnered with a friend and corporate HR leader, Charlie Judy, to build what eventually became the Workplace Genome, our culture assessment. 

The Workplace Genome helps our clients understand how their employees truly experience the workplace, along a spectrum of traditional (20th century management models) to contemporary (transitioning) to futurist (truly innovative human workplaces).  The Genome is NOT an abstract model of good or bad. 

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The culture analytics that come out of it need interpretation, analysis and discussion, specific to each organization's context, strategic and business goals, and vision.  We measure what your culture is - you need to decide if that's what your culture needs to be.

Our culture work supports clients who use the Genome, of course, helping to take that data all the way through to the development of culture priorities and a culture playbook (what actions you will take on the data).  But don't worry, we also work with many other groups who have culture data from other sources. 

Additionally, we do a lot of speaking, facilitation, interviews and articles, staff retreats, and various other projects. We also partner with cool complementary consultants and agencies who realize that culture analytics can add value to their work with their clients.

We have particular expertise and interest in the following areas:

  • how culture connects to digital transformation

  • culture analytics informing office relocations

  • mergers & acquisitions - multiple cultures coming together

  • building a culture of innovation.

That's our story.

We'd love to hear yours.